Friday Factoid: Digital User Experience

55% of website visitors spend less than 15 seconds actively reading content on a page. (Source) They skim headlines, subheads, links and photo captions.

97% of websites fail at user experience, but a simple test can catch almost 85% of problems. (Source)

68% of users give up because they think you don’t care about them. (Source)

People remember 80% of what they see and only 20% of what they read. (Source)
Digital User Experience (UX) includes all aspects of a person’s digital interactions with a company and its digital properties, including the user’s perceptions and responses that result from use or anticipated use. In addition to focusing on business goals and objectives, UX focuses on having an understanding of users: what they need, what they value and their capabilities.

A great digital user experience can keep customers and partners engaged, lead to a stronger conversion and cement the relationships that turns visitors into advocates. Cisco’s digital user experience group in DSE focuses on improving the Customer, Partner and Employee journeys within and across our digital properties.

Bonus: UX is not UI… aka “user interface design.” It’s much more!

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