Tag: digital

Friday Factoid: Data

Digital Strategy and Enablement 90% of data in the world today has been created in the last two years. (Source) 95% of data within organizations remains untapped. (Source) 75% of businesses cite growth as the key source of value from big data and analytics. (Source) 40% of managers find it very challenging to integrate and …

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In Retail, Insight Is Currency, and Context Is King

Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors, competition from disruptive innovators, and exponentially increasing complexity. The source of much of this disruption is the Internet of Everything (IoE). IoE is the networked …

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Friday Factoid: Digital Transformation

Digital Strategy and Enablement 60% of firms anticipate a significant impact in the digital transformation from cloud technology. Source 88% of companies report undergoing a digital transformation; but only 25% have mapped the digital customer journey and have a clear understanding of new or underperforming digital touchpoints. Source 80% report their companies are investing in …

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Friday Factoid – Cisco Champions

Digital Strategy and Enablement 92% of people trust word of mouth marketing. (Source) 79% trust online reviews as much as personal recommendations. (Source)  Offers shared by trusted advocates convert at 4-10x higher rate than offers sent by brands. (Source) An advocate is a person who speaks or writes in support of a cause or in …

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Friday Factoid: Cisco Live TV Milan

47% of enterprises produce 10 or more on-demand videos per year and 25% of all companies and organizations produce more than 50 live events per year. (Source) 4 out of 5 enterprises say video use improves productivity and efficiencies in their organization. (Source)  58% of employees want live video streaming. (Source)  90% of employees see …

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Friday Factoid: Digital Training

Digital Strategy and Enablement 64% of web users (U.S) have experienced web-based training. (Source) Thousands of first-rate universities offer online degree programs. (Source) 74% of companies offer training via a virtual classroom, webcast or video broadcast and 20% of companies are using social learning to some extent. (Source)  The number of learning hours per employee …

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Friday Factoid: Brand Campaign

                        80% of visitors say authenticity of content is the most influential factor in their decision to become a follower of a brand. (Source) 78% of buying decisions in B2B and B2C are based onperceptions of a company and the experience it delivers. (Source) 91% of unhappy …

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Friday Factoid: Bounce Rate

                              Digital Strategy and Enablement Industry benchmark averages for bounce rate (source): Average bounce rate – 40.5% Content Websites – 40 to 60% bounce rates are normal Lead Generation – 30 to 50% bounce rates are normal Blogs – 70 to …

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Friday Factoid: Cisco Tag Management

Digital Strategy and Enablement 36% of companies have implemented a tag management solution. (source) 73% of marketers say that using a tag management system helps reduce costs as 88% believe digital marketing complexity will continue to increase. (source) 64% of tag management users see faster website performance. (source) Tags collect data about users, their journey, …

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