Friday Factoid: #CiscoChat

Digital Strategy and Enablement 

91% of online adults use social media regularly. (Source)

61% of US marketers use social media to increase their lead-gen. (Source)

65% of American online customers engage in live chat. (Source)

Online chatting is a form of communication via real-time conversations over the internet. These conversations can be via a standard computer, tablet or mobile device and can either answer a purchase question, offer support, or simply have a conversation with multiple participants. A chat is usually text-based (SMS) rather than video-based.

#CiscoChat is a Cisco-branded social media chat series. It provides an opportunity to engage, discuss and ask questions in real-time with thought leaders from around the world by bringing technology and business experts together, often on a common platform at a given time regarding a specific set of topics. #CiscoChat is the industry’s first social chat program that is platform-agnostic, and leverages one single hashtag to enable discussions over Twitter, Google+ Hangouts On Air, podcasts and more.

Not only does #CiscoChat unite customers, partners and influencers together to discuss technology and business trend topics in real-time, it is a regularly scheduled series for our audience to “tune in” and continue the conversation – improving engagement, moving buyers through the purchase consideration process more rapidly and deliberately by winning their hearts and minds, establishing credibility in thought leadership topics, gaining loyalty and driving lead generation.

#CiscoChat highlights:

  • 1,255 individuals – including customers, partners, analysts and others – have engaged in discussions with Cisco around technology and business trends over the past 8 weeks
  • Reach of 46 million people to-date as a result of conversations in #CiscoChat
  • 3,300 mentions of #CiscoChat online so far
  • #CiscoChat discussions on such topics as Incident Response in a Complex Threat Environment, Why the World Needs More Girls in Tech and Collaboration Disruption.View archives.

 

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