95% of a video will be retained by a viewer vs 10% of a message advertised on text. (Source)
93% of marketers use video for online marketing, sales or communication. (Source)
Friday Factoid: Video Marketing
Tag: Friday Factoid
Friday Factoid – Mobile First
Mobile adoption today is growing 8x faster than web adoption in the early 2000s.
Friday Factoid: Usability Testing
Usability testing and user research uncovers what people DO, not just what they SAY. (Source) You can uncover 85% of all usability issues with just 5 user testers. (Source) Poor web content (Source) and usability can negatively impact overall brand perception. (Source) Usability testing is evaluating a product or service by testing it with typical …
Friday Factoid: Digital 4th of July
Digital Strategy and Enablement 15,000 fireworks displays are attended and 155 million hot dogs are eaten nationwide on July 4th. (Source) 40,000+ shells, with as many as 1,000 shells per second, are launched from 6 barges for the largest fireworks show in the U.S. in New York City. (Source) 76% get together with family and …
Friday Factoid: Digital Infrastructure
Digital Strategy and Enablement 99% website uptime is the industry standard with on average 7 hours and 2 minutes of planned and unplanned downtime per month. (Source) 47% of visitors expect a website to load in 2 seconds or less and 40% will abandon a website if it takes more than 3 seconds to load. …
Friday Factoid: Cisco Live + Digital
Digital Strategy and Enablement Don’t miss Cisco Live U.S. next week, June 7 – 11, in San Diego, CA! Cisco Live is Cisco’s premier customer education and training event for IT professionals worldwide, with >23,000 in-person and >80,000 virtual attendees expected this year. Cisco Live is more than an in-person and online gathering for our customers, …
Friday Factoid: Demand Generation
Digital Strategy and Enablement 90% of buyers say that when they are ready to buy, they will find you. (Source) Implied: “Until then, leave me alone and stop interrupting.” 64% of buyers say content had a significant impact on their buying decision. (Source) 46% of buyers list ‘web search’ as their first place to go …
Friday Factoid: Mobile Apps
Digital Strategy and Enablement 85% of users prefer native mobile apps to mobile websites. (Source) 33% of the most popular apps are games, followed by widgets at 8%, entertainment at 7%, and social at 5%. (Source) Usage of popular apps grew by 76% in the last year (Source); however, retention rate of newapps dropped 50% (Source). A mobile …
Friday Factoid: #CiscoChat
Digital Strategy and Enablement 91% of online adults use social media regularly. (Source) 61% of US marketers use social media to increase their lead-gen. (Source) 65% of American online customers engage in live chat. (Source) Online chatting is a form of communication via real-time conversations over the internet. These conversations can be via a standard …
Friday Factoid: Cisco Partners
Digital Strategy and Enablement 85% of companies say partnerships are vital to growth. (Source) 50% of businesses collaborate with partners to gain better visibility. (Source) A business partner is an alliance between businesses for a mutually beneficial purpose. A partner can be defined in many different ways, from a reseller that sells your product, to …