Friday Factoid: Social Listening

Digital Strategy and Enablement

43% think listening online intrudes on peoples’ privacy. Source

71% of those who experience positive social care (i.e., a quick and effective brand response) are likely to recommend that brand to others, compared to just 19% of customers that do not receive any response. Source

51% want to talk about companies in social media without them listening. Source

Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand. Listening is crucial to gain insights about the brand and to manage online reputation.

In its drive to deliver business results, social listening identifies emerging themes, product issues, captures industry trends, competitor insights, uncovers influencers, drives sales leads, provides product feedback for development, and finds fans and advocates.

As they deal with an average of 3,500 Cisco social mentions per day, members of the Cisco social media team are actively listening for trends, competitive insights and key words like cloud, security, IoE, mobility, software defined architecture (SDA), DC/UCS, enterprise networks, collaboration and service provider.

Cisco Social Listening highlights:

  • 317,000 social mentions of the Cisco brand during Q2FY15
  • >20% of partner content was retweet of Cisco-initiated Twitter content
  • John Chambers saw huge success in his participation with the World Economic Forum, amassing more than 5k social shares from his WEF blog post and a timely USA Today interview.
  • Q2 FY15 saw 2.8% conversation growth when compared with Q1FY15.
  • 1,655 total mentions for the Cisco Annual Security Report in a 7-day period – this translates to millions of potential view of that important and popular content
  • 11% share of mention for Cisco for IoE vs competitors for Q2FY15
  • 4% share of mention for Cisco Cloud vs competitors for Q2FY15
  • 622,000 flips in Q2FY15 for the Futurist Flipboard Feed
  • 400+ Cisco accounts across Twitter, Facebook, LinkedIn, Google+, Instagram, Slideshare, Pinterest, Vine, YouTube, Weibo, WeChat and others
  • Our largest audience is on Blogs (5.4M Lifetime Unique Visitors + RSS Subscribers) and Facebook (4.8M Fans), followed by Twitter (3.6M Followers)

For a deeper analysis of Cisco Social Listening, review the monthly Cisco Brand Report.

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