Digital Strategy and Enablement 92% of people trust word of mouth marketing. (Source) 79% trust online reviews as much as personal recommendations. (Source) Offers shared by trusted advocates convert at 4-10x higher rate than offers sent by brands. (Source) An advocate is a person who speaks or writes in support of a cause or in …
55% of website visitors spend less than 15 seconds actively reading content on a page. (Source) They skim headlines, subheads, links and photo captions. 97% of websites fail at user experience, but a simple test can catch almost 85% of problems. (Source) 68% of users give up because they think you don’t care about them. …
47% of enterprises produce 10 or more on-demand videos per year and 25% of all companies and organizations produce more than 50 live events per year. (Source) 4 out of 5 enterprises say video use improves productivity and efficiencies in their organization. (Source) 58% of employees want live video streaming. (Source) 90% of employees see …
Digital Strategy and Enablement 64% of web users (U.S) have experienced web-based training. (Source) Thousands of first-rate universities offer online degree programs. (Source) 74% of companies offer training via a virtual classroom, webcast or video broadcast and 20% of companies are using social learning to some extent. (Source) The number of learning hours per employee …
“While I may not be connecting with every client on LinkedIn and Twitter, there are two clear benefits to reaching out via social.” – Anthony Lobosco Is COLD CALLING DEAD?No, but there are so many other ways to reach clients with relevant information. Instead of slamming my customers with emails about local events, product webinars, …
80% of visitors say authenticity of content is the most influential factor in their decision to become a follower of a brand. (Source) 78% of buying decisions in B2B and B2C are based onperceptions of a company and the experience it delivers. (Source) 91% of unhappy …
Digital Strategy and Enablement Industry benchmark averages for bounce rate (source): Average bounce rate – 40.5% Content Websites – 40 to 60% bounce rates are normal Lead Generation – 30 to 50% bounce rates are normal Blogs – 70 to …
Digital Strategy and Enablement 36% of companies have implemented a tag management solution. (source) 73% of marketers say that using a tag management system helps reduce costs as 88% believe digital marketing complexity will continue to increase. (source) 64% of tag management users see faster website performance. (source) Tags collect data about users, their journey, …
Digital Strategy and Enablement For 30 years, Cisco’s technology has changed the way the world works, lives, plays and learns. And while some companies are aspiring to be digital, we’ve always been digital. Help celebrate Cisco’s 30th by continuing to be a digital leader – below are some suggestions to get you started: Visit and …
There are 12 cybercrimes committed per second of every day, with 1+ million victims daily. (source) Risky behavior: 3 out of 4 people use the same password for multiple accounts. (source) 1 trillion dollars in intellectual property is hacked and stolen each year. (source) Digital security includes keeping websites, web applications, web services, software, data, …