95% of a video will be retained by a viewer vs 10% of a message advertised on text. (Source)
93% of marketers use video for online marketing, sales or communication. (Source)
Friday Factoid: Video Marketing
Tag: digital
Friday Factoid: Usability Testing
Usability testing and user research uncovers what people DO, not just what they SAY. (Source) You can uncover 85% of all usability issues with just 5 user testers. (Source) Poor web content (Source) and usability can negatively impact overall brand perception. (Source) Usability testing is evaluating a product or service by testing it with typical …
Friday Factoid: Digital 4th of July
Digital Strategy and Enablement 15,000 fireworks displays are attended and 155 million hot dogs are eaten nationwide on July 4th. (Source) 40,000+ shells, with as many as 1,000 shells per second, are launched from 6 barges for the largest fireworks show in the U.S. in New York City. (Source) 76% get together with family and …
Friday Factoid: Digital Infrastructure
Digital Strategy and Enablement 99% website uptime is the industry standard with on average 7 hours and 2 minutes of planned and unplanned downtime per month. (Source) 47% of visitors expect a website to load in 2 seconds or less and 40% will abandon a website if it takes more than 3 seconds to load. …
Friday Factoid: Demand Generation
Digital Strategy and Enablement 90% of buyers say that when they are ready to buy, they will find you. (Source) Implied: “Until then, leave me alone and stop interrupting.” 64% of buyers say content had a significant impact on their buying decision. (Source) 46% of buyers list ‘web search’ as their first place to go …
Yes, a New Cisco.com Home Page!!
It’s live! Check out the just launched, newly redesigned Cisco.com homepage. Martin Hardee | May 20, 2015 at 4:44 pm PST Source – Cisco Blog We’ve updated the design of the Cisco.com home page. Not just because we wanted to, but for you. Here’s a point by point overview, starting with the desktop/laptop version: Same top of page …
Friday Factoid: Mobile Apps
Digital Strategy and Enablement 85% of users prefer native mobile apps to mobile websites. (Source) 33% of the most popular apps are games, followed by widgets at 8%, entertainment at 7%, and social at 5%. (Source) Usage of popular apps grew by 76% in the last year (Source); however, retention rate of newapps dropped 50% (Source). A mobile …
Friday Factoid: #CiscoChat
Digital Strategy and Enablement 91% of online adults use social media regularly. (Source) 61% of US marketers use social media to increase their lead-gen. (Source) 65% of American online customers engage in live chat. (Source) Online chatting is a form of communication via real-time conversations over the internet. These conversations can be via a standard …
Friday Factoid: Cisco Partners
Digital Strategy and Enablement 85% of companies say partnerships are vital to growth. (Source) 50% of businesses collaborate with partners to gain better visibility. (Source) A business partner is an alliance between businesses for a mutually beneficial purpose. A partner can be defined in many different ways, from a reseller that sells your product, to …
Friday Factoid: Digital Registration
Digital Strategy and Enablement 86% of people leave a website when asked to create an account in order to move forward past a ‘paywall’ or to access specific information (registration). Source 42% find online registration forms too long, or ask too many questions. Source 2 in 5 users feel that solving world peace would be …